chore(builder): simplify builder setup to match node

[danyalprout]

Description

Note

Stacked on top of #681

This is part one of #677

• Move builder cli args to binary (similar to base-node)
• Drop the telemetry stuff (I'm assuming this should work off the env vars based on Backport tracing to 0.4.0 #675)
  • I kept the sampling ratio, as this is probably very useful for the builder
• Simplified the init macros into init_common (all programs), init_reth
• Move the node setup into main.rs (this is temporary and will be mitigated in follow up PRs)
• Misc lychee path fix

[cb-heimdall]

🟡 Heimdall Review Status

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